People’s online shopping experience will completely change and will get better. Previously, there is always a major flaw of the advantages of online shopping: waiting. The three to five days of delivery time makes people can not experience the real-time shopping. For example, when customers walk into a bookstore and saw a new book, this time they will be able to experience the fun. The online retail giant Amazon is going to redesign the website. This defect o f online shopping is expected to be eliminated.
Compared to physical goods, the new website will highlight Amazon’s digital goods. In the old version of the website, a toolbar button leads the users to the electronic toys, clothing and sports equipment and other physical commodities. The new website has a separate row of buttons dedicated to promoting digital books, music, video and software. Amazon is no longer focused on physical goods, but encourages people to buy digital goods, which mean that the waiting time of users will be shortened and the content is enriched.
Amazon’s revision will change the type of goods the user intends to purchase and the buying patterns. Previously, if users want to watch movies at home, you must purchase a DVD played on a PC. But soon after, the user can buy a movie in the Amazon store and play it on the Amazon Tablet PC, without the entity. Users can still buy physical DVD from Amazon, but Amazon will encourage users to buy digital products.
The Amazon digital store will be perfectly compatible with the Tablet PC. The consumers can easily purchase digital content, and then watch on Amazon tablet PCs. Other manufacturers, especially Apple iPad tablet PC also has a digital mode. But Amazon Tablet PCs that works with the new website are particularly attractive to the users.
There are two simple reasons. First, Amazon has a lot of content. It is important that Amazon has established a mature channel that allows users to purchase content from the website. Second, the same with Apple, Amazon is one of the world’s top ten credit card payment platform. Sony and Microsoft achieve this step through the PlayStation Network and Xbox Live system.
It is reported that Amazon’s price of the Tablet PC is only $ 250. Compared to $ 500 iPad, it will be more attractive to ordinary users. As Amazon’s Tablet PC make people more dependent on digital content, its stores will try to facilitate this need. Amazon is by far the world’s largest online store.